Avanté Banquets

Avanté Banquets
Case Study

Avante Banquets is a premier event venue that hosts unforgettable wedding celebrations, corporate affairs, and private galas. When the COVID-19 pandemic hit, the venue faced unprecedented challenges. However, our team was able to help the owners and general manager craft an effective marketing strategy that helped them recover and thrive.

134% Increase Clicks

2022 : 7,934 Clicks
2020: 205

70% Increase in Revenue

Period over period: '21-'22

202.08% Increase in Sessions

145 Sessions
Previous: 48

The Challenge

Here are some of the challenges that Avante Banquets faced during the pandemic:

Declining bookings:

As people were forced to stay home, the demand for event venues plummeted.

Increased competition:

As more and more businesses were forced to close, the competition for event bookings became fierce.

Changing consumer behavior:

People were hesitant to gather in large groups, and they were looking for more socially-distant event options.

The Solution

We started by revitalizing Avante Banquets’ brand. We created a stunning new logo and custom website that easily funnels visitors to schedule events. The logo and new website did a much better job helping brides to be envision their dream wedding at Avante Banquets.

Building on the new look, we curated a top-notch customer experience with their sales team. Once the experience was ready to scale, we launched targeted PPC ads and watched as leads poured in.

Our customer journey enhancements not only increased sales but also boosted Avante Banquets’ online presence. Thanks to our redesign, they received a flood of positive reviews from satisfied customers on Google and other wedding directories.

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Services Provided
  • Branding & Logo Design
  • Graphic Design
  • Web development
  • SEO
  • PPC
  • Organic Social Media Management
  • Paid Social Media Advertising
  • Email Marketing
  • Content/Copywriting
  • Sales Consulting

The Results

As a result of our efforts, Avante Banquets saw a significant increase in website traffic, bookings, and leads. The venue was also able to improve its brand awareness and reputation.

CLICKS
'20-'21 2,332%
'21-'22 134%

2022 : 7,934 Clicks
2020: 205

70% Increase in Revenue

Period over period: '21-'22

AVG CPC
'20-'21 -80.75%
'21-'22 -21.65%

2022 : $1.44
2020: $9.55

CONVERSIONS FROM ADS
'20-'21 348%
'21-'22 98%

2022 : 186 Conversions from ads
2020: 21 conversions from ads

Testimonials

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Sitka Salmon Shares

Sitka Salmon Shares
Case Study

Sitka Salmon Shares is a values-driven seafood company that provides premium, wild Alaska seafood delivered to their customer’s doorstep. They work to offer the highest quality seafood experience available, support Alaskan coastal communities, and promote environmental stewardship.

52.73% Increase in Subscriptions

168 Subscriptions
Previous: 110

38.63% Increase in Revenue

$62,558.54
Previous: $42,125.09

202.08% Increase in Sessions

145 Sessions
Previous: 48

The Challenge

Despite their commitment to quality and sustainability, Sitka Salmon Shares was struggling to attract and retain customers, and needed a more effective marketing strategy to increase their online visibility and drive qualified traffic to their website.

The Solution

Our team worked closely with Sitka Salmon Shares to develop a comprehensive marketing strategy that included search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

To improve their online visibility and search engine rankings, we conducted a thorough analysis of their website and identified key areas for improvement, including keyword research, on-page optimization, and link building. We also launched targeted PPC campaigns that optimized for high-converting keywords and ensured that the company was prominently displayed on search engine results pages (SERPs).

To complement our SEO and PPC efforts, we launched a social media marketing campaign that targeted potential customers with engaging, visually appealing ads that highlighted the company’s unique selling points, such as the quality and sustainability of their products. We used a combination of Facebook, Instagram, and LinkedIn ads to reach different segments of the target audience, and continuously optimized the campaigns based on performance metrics such as click-through rates, engagement rates, and conversion rates.

In addition, we launched email marketing campaigns that promoted special offers and highlighted the company’s values and commitment to sustainability, to engage with their subscribers and increase customer retention.

Services Provided
  • Product-led growth strategy
  • Launch plan
  • PR strategy guidance
  • Paid performance (Social, SEM)
  • Content strategy & SEO
  • Conversion rate optimization
  • Audience hyper-targeting
  • Email & push notification marketing
  • Design, UX, and copywriting

The Results

Our marketing strategy led to significant improvements in Sitka Salmon Shares’ online visibility, customer engagement, and revenue:

  • 202.08% Increase in Sessions: There were 145 sessions, compared to 48 in the previous period.
  • 894.49% Increase in Impressions: There were 399,665 impressions, compared to 40,188 in the previous period.
  • 52.73% Increase in Subscriptions: There were 168 subscriptions, compared to 110 in the previous period.
  • 38.63% Increase in Revenue: The company generated $62,558.54, compared to $42,125.09 in the previous period.

These impressive results demonstrate the effectiveness of our marketing strategy and the value of our services. By optimizing Sitka Salmon Shares’ online presence and driving qualified traffic to their website, we were able to help them increase revenue, improve customer engagement, and build a stronger brand that stands out in a highly competitive market. Today, Sitka Salmon Shares continues to thrive as a values-driven seafood company that delivers premium, sustainable seafood to customers across the country.

52.73% Increase in Subscriptions

168 Subscriptions
Previous: 110

38.63% Increase in Revenue

$62,558.54
Previous: $42,125.09

202.08% Increase in Sessions

145 Sessions
Previous: 48

894.49% Increase in Impressions

399,665 Impressions
Previous: 40,188

Testimonials

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Kozy Cyclery

Kozy Cyclery
Case Study

Kozy Cyclery is a local bike shop in Chicago, IL that has been in business for over 75 year. Their focus is on selling the best and largest selection of bicycle brands in the industry, as well as selling accessories, clothing, and making repairs for their customers.

287.71% Increase in Impressions

17,963,557 Impressions
Previous: 4,633,263

60.52% Increase in Clicks

104,901 Clicks
Previous: 65,351

130.38% Increase in CTR

3.3% Click-Through-Rate
Previous: 1.43%

The Challenge

Kozy Cyclery is a local bike shop in Chicago, IL that has been in business for over 75 years. Despite their reputation for selling the best and largest selection of bicycle brands in the industry, as well as offering accessories, clothing, and repairs for their customers, they were struggling to attract new customers and increase their online visibility.

The Solution

Our team worked closely with Kozy Cyclery to develop a comprehensive marketing strategy that included search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.

To improve their online visibility and search engine rankings, we conducted a thorough analysis of their website and identified key areas for improvement, including keyword research, on-page optimization, and link building. We also launched targeted PPC campaigns that optimized for high-converting keywords and ensured that the company was prominently displayed on search engine results pages (SERPs).

To complement our SEO and PPC efforts, we launched a social media marketing campaign that targeted potential customers with engaging, visually appealing ads that highlighted the company’s unique selling points, such as their selection of bicycle brands and their expertise in repairs and maintenance. We used a combination of Facebook, Instagram, and LinkedIn ads to reach different segments of the target audience, and continuously optimized the campaigns based on performance metrics such as click-through rates, engagement rates, and conversion rates.

In addition, we launched email marketing campaigns that promoted special offers and discounts, as well as highlighting the company’s history and reputation as a local bike shop.

Services Provided
  • Product-led growth strategy
  • Launch plan
  • PR strategy guidance
  • Paid performance (Social, SEM)
  • Content strategy & SEO
  • Conversion rate optimization
  • Audience hyper-targeting
  • Email & push notification marketing
  • Design, UX, and copywriting

The Results

Our marketing strategy led to significant improvements in Kozy Cyclery’s online visibility, customer engagement, and revenue:

  • 287.71% Increase in Impressions: There were 17,963,557 impressions, compared to 4,633,263 in the previous period.
  • 60.52% Increase in Clicks: There were 104,901 clicks, compared to 65,351 in the previous period.
  • 1,363.94% Increase in New Site Users: There were 38,077 new site users, compared to 2,601 in the previous period.
  • 130.38% Increase in CTR: The click-through-rate was 3.3%, compared to 1.43% in the previous period.

These impressive results demonstrate the effectiveness of our marketing strategy and the value of our services. By optimizing Kozy Cyclery’s online presence and driving qualified traffic to their website, we were able to help them increase revenue, improve customer engagement, and build a stronger brand that stands out in a highly competitive market. Today, Kozy Cyclery continues to thrive as a local bike shop with a loyal customer base and a strong online presence.

287.71% Increase in Impressions

17,963,557 Impressions
Previous: 4,633,263

60.52% Increase in Clicks

104,901 Clicks
Previous: 65,351

130.38% Increase in CTR

3.3% Click-Through-Rate
Previous: 1.43%

1,363.94% Increase in New Site Users

38,077 New Site Users
Previous: 2,601

Testimonials

Our client's concept about this work

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ArcXP Marketing ROAS

Arc XP Case Study

Arc XP is a cloud-native digital experience platform (DXP) that helps enterprise companies, retail brands, and media organizations create and distribute content, drive digital commerce, and deliver powerful multichannel experiences. They are trusted by some big-name brands like BP, the Golden State Warriors, and Infobae.

The Challenge

Collaborating with this client presented opportunities for growth. Conversion tracking was yet to be implemented, budget was limited, and there were no landing pages for Google Ads.

44% Increase in MQLs

26 MQLs
Previous: 18

100% Increase in Opportunities

8 Opportunities
Previous: 4

44% Decrease in Cost Per Opportunity

$14,959 Cost Per Opp
Previous: $26,732

The Solution

To support the client’s needs, we prioritized effective communication with their backend team to learn about the nuances of their operations. By leveraging these insights, we developed a targeted keyword strategy that combined both specific and broad models, enabling us to reach a wider audience while maintaining cost-efficiency.
Services Provided
  • Product-Led Growth Strategy
  • Launch Plan
  • Strategy Guidance
  • Conversion Rate Optimization
  • Lead Management Consultation
  • Google Ads Management

The Results

The client’s openness to our strategic approach, coupled with our tailored Google Ads campaign, resulted in a substantial 9.6x return on ad spend. This collaboration contributed to over 20% of their revenue for 2022, demonstrating the value of our partnership.

9.6x ROI

20% of Revenue Generated from Google Ads

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