ArcXP Marketing ROAS Case Study
Arc XP is a cloud-native digital experience platform (DXP) that helps enterprise companies, retail brands, and media organizations create and distribute content, drive digital commerce, and deliver powerful multichannel experiences. They are trusted by some big-name brands like BP, the Golden State Warriors, and Infobae.
Collaborating with this client presented opportunities for growth. Conversion tracking was yet to be implemented, budget was limited, and there were no landing pages for Google Ads.
- Product-led growth strategy
- Launch plan
- PR strategy guidance
- Paid performance (Social, SEM)
- Content strategy & SEO
- Conversion rate optimization
- Audience hyper-targeting
- Email & push notification marketing
- Design, UX, and copywriting
The client’s openness to our strategic approach, coupled with our tailored Google Ads campaign, resulted in a substantial 9.6x return on ad spend. This collaboration contributed to over 20% of their revenue for 2022, demonstrating the value of our partnership.
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