Kozy Cyclery is a local bike shop in Chicago, IL that has been in business for over 75 year. Their focus is on selling the best and largest selection of bicycle brands in the industry, as well as selling accessories, clothing, and making repairs for their customers.
287.71% Increase in Impressions
17,963,557 Impressions
Previous: 4,633,263
60.52% Increase in Clicks
104,901 Clicks
Previous: 65,351
130.38% Increase in CTR
3.3% Click-Through-Rate
Previous: 1.43%
The Challenge
Kozy Cyclery is a local bike shop in Chicago, IL that has been in business for over 75 years. Despite their reputation for selling the best and largest selection of bicycle brands in the industry, as well as offering accessories, clothing, and repairs for their customers, they were struggling to attract new customers and increase their online visibility.
The Solution
Our team worked closely with Kozy Cyclery to develop a comprehensive marketing strategy that included search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
To improve their online visibility and search engine rankings, we conducted a thorough analysis of their website and identified key areas for improvement, including keyword research, on-page optimization, and link building. We also launched targeted PPC campaigns that optimized for high-converting keywords and ensured that the company was prominently displayed on search engine results pages (SERPs).
To complement our SEO and PPC efforts, we launched a social media marketing campaign that targeted potential customers with engaging, visually appealing ads that highlighted the company’s unique selling points, such as their selection of bicycle brands and their expertise in repairs and maintenance. We used a combination of Facebook, Instagram, and LinkedIn ads to reach different segments of the target audience, and continuously optimized the campaigns based on performance metrics such as click-through rates, engagement rates, and conversion rates.
In addition, we launched email marketing campaigns that promoted special offers and discounts, as well as highlighting the company’s history and reputation as a local bike shop.
Services Provided
- Product-led growth strategy
- Launch plan
- PR strategy guidance
- Paid performance (Social, SEM)
- Content strategy & SEO
- Conversion rate optimization
- Audience hyper-targeting
- Email & push notification marketing
- Design, UX, and copywriting
The Results
Our marketing strategy led to significant improvements in Kozy Cyclery’s online visibility, customer engagement, and revenue:
- 287.71% Increase in Impressions: There were 17,963,557 impressions, compared to 4,633,263 in the previous period.
- 60.52% Increase in Clicks: There were 104,901 clicks, compared to 65,351 in the previous period.
- 1,363.94% Increase in New Site Users: There were 38,077 new site users, compared to 2,601 in the previous period.
- 130.38% Increase in CTR: The click-through-rate was 3.3%, compared to 1.43% in the previous period.
These impressive results demonstrate the effectiveness of our marketing strategy and the value of our services. By optimizing Kozy Cyclery’s online presence and driving qualified traffic to their website, we were able to help them increase revenue, improve customer engagement, and build a stronger brand that stands out in a highly competitive market. Today, Kozy Cyclery continues to thrive as a local bike shop with a loyal customer base and a strong online presence.
287.71% Increase in Impressions
17,963,557 Impressions
Previous: 4,633,263
60.52% Increase in Clicks
104,901 Clicks
Previous: 65,351
130.38% Increase in CTR
3.3% Click-Through-Rate
Previous: 1.43%
1,363.94% Increase in New Site Users
38,077 New Site Users
Previous: 2,601
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