5 Ways to Maximize a Tight Budget in AdWords
Use free advertising resources and account monitoring strategies to get the most out of your PPC ad spend.  
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Google Expanding In-market Audience Targeting to Search

Marketers will be able to target users based on purchase intent signals in Search campaigns in multiple categories.
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The Case for Automated Bidding

If you’re looking to refine bidding in your PPC campaign, understand why automated bidding provides greater reliability and flexibility than that of a manual solution.
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What is Quality Score?

Know the function of an above-average Quality Score and it’s relationship between your cost per click and cost per conversion.
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AdWords: Exact Match Not Quite So Exact . . . Again

Close variants now include word reordering and function words in exact match type keywords.
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What It Is and How to Use It

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Restructuring your Product Feed and strategy based on search queries can increase conversions without increasing your budget.

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In the world of Pay-Per-Click (PPC) advertising, every business owner and marketing manager dreams of soaring high and outshining competitors. However, the path to PPC success is often paved with hard truths that are crucial to confront. RLC Media, with our expertise in PPC and Conversion Rate Optimization (CRO), is here to guide you through these realities. Here are five hard truths about PPC that you need to face for a successful campaign.

1. Your Competition Has the Advantage

The stark reality is that your competitors, especially the established ones, likely have a significant advantage in PPC. They’ve invested time in refining their ad campaigns, enhancing their landing pages, and experimenting with ad copy and keywords. They also enjoy a better Quality Score. But don’t despair! You can level the playing field by deepening your understanding of PPC dynamics and leaning on the expertise of RLC Media’s campaign managers to optimize your campaign for better conversions and quality.

2. Most PPC Agencies Don’t Know What They’re Doing

It’s a bitter pill to swallow, but not all PPC agencies are created equal. Many use basic, outdated strategies that fail to yield the desired results. A successful PPC campaign requires continuous adjustment and a keen understanding of specific, goal-oriented metrics. When selecting a PPC manager, look for proven expertise, transparent practices, and a track record of success, qualities that RLC Media prides itself on.

3. High CPC Keywords: A Necessary Evil

Many business owners balk at the idea of paying high CPCs for certain keywords. However, these keywords are often the most effective in driving conversions. Lowering your CPCs might save money upfront but can reduce your ad’s visibility and effectiveness. Don’t shy away from high-bid keywords; instead, use a balanced approach that includes local, targeted keywords to maintain a reasonable CPC while not compromising on quality traffic.

4. Pay Per Click is Harder than You Think

Starting a PPC campaign might seem straightforward, but achieving optimal results is far more complex. Google AdWords, for example, offers a plethora of options and rules that can be overwhelming. Overlooking minor details can significantly impact your campaign’s success. For those not deeply versed in AdWords, partnering with a seasoned PPC manager like those at RLC Media can make a world of difference.

5. Your Website Isn’t That Good

A common oversight in PPC campaigns is neglecting the website to which the ads lead. Your website should be an effective sales tool, optimized for conversions. A poorly designed or outdated website can significantly hinder your campaign’s effectiveness. Partnering with skilled web designers, like those at RLC Media, can transform your site into a powerful asset in your PPC strategy.

Embracing the Realities of PPC

Facing these truths head-on is essential for any business owner or marketing manager looking to succeed in PPC. With the right approach and expert guidance from RLC Media, these challenges can be turned into opportunities for growth and success in the digital advertising space. Are you ready to confront these truths and transform your PPC campaign?