14 Reasons Why You Need To Avoid DIY Website Builders

14 Reasons Why You Need To Avoid DIY Website Builders

Imagine a business owner, who decides to create their website using a DIY builder. Initially, it seems like a breeze – drag and drop, a few clicks, and voilà! But soon, they realize that their quick-fix website isn’t quite the digital masterpiece they hoped for. This story isn’t unique; it’s a common experience for many who opt for DIY website builders. Here are 14 compelling reasons why you should consider avoiding these builders and instead seek professional web design and development services, such as those offered by RLC Media.

1. Limited to a Single Page

DIY builders often restrict you to a one-page layout. This limitation can hurt your SEO efforts as search engines prefer sites with multiple pages filled with quality content.

2. Continuous and Costly Payments

With DIY builders, you’re locked into ongoing payments, and you never truly own your site. Over time, these costs can add up, surpassing the investment in a professionally developed website that you own outright.

3. Cookie-Cutter Designs

DIY builders offer limited templates, leading to a lack of originality. Your site might end up looking eerily similar to countless others, including the one created by the neighborhood cat enthusiast.

4. Compromised Domain Names

These builders often don’t allow for custom domain names, forcing you to use a subdomain. This arrangement can negatively impact your brand’s professionalism and SEO.

5. Poor First Impressions

A website built on a whim using a DIY builder often results in a site that looks hastily put together. First impressions matter, and a professionally crafted website is crucial. RLC Media and Royal Lion Creative can help create a site that accurately reflects your brand and professionalism.

6. Inadequate Data and Metrics

Many builders provide limited and sometimes inaccurate analytics. Understanding and utilizing website data is crucial for your marketing strategy, something that RLC Media’s experts can help you navigate.

7. Lack of Webmaster Tools Integration

Verification and monitoring through Google and Bing Webmaster Tools are not possible with many DIY sites. This oversight can hinder your SEO efforts and your online visibility.

8. Branding Challenges

DIY builders often don’t allow for fully branded URLs, resulting in cumbersome web addresses that can undermine your business’s credibility.

9. Dependency on Flash

Many builders rely on Flash, which is not search engine friendly and incompatible with many mobile devices. A modern, mobile-responsive website is non-negotiable in today’s digital landscape.

10. Unwanted Ads

Free plans on DIY builders come with the price of displaying builder’s ads on your site. To maintain a professional look, you need to upgrade to a premium plan.

11. Uncooperative Companies

Leaving a DIY platform can be challenging, with companies often lacking transparency and support. RLC Media values client control and transparency, offering flexible services tailored to your needs.

12. Questionable Mobile Responsiveness

While DIY builders claim mobile-friendliness, the actual performance and loading speed on mobile devices can be subpar.

13. SEO Limitations

DIY websites often struggle to rank well in search results. A custom-built site, optimized for SEO, can significantly enhance your online visibility.

14. Lackluster Support

RLC Media offers unparalleled 24/7 support for your website, a level of service DIY builders simply can’t match.

The Perils of DIY Website Builders

In the digital age, your website is more than just an online presence; it’s a reflection of your brand and a critical tool for business success. While DIY website builders might seem enticing initially, the limitations and long-term costs can hinder your business growth. Are you ready to invest in a professional website that truly represents your brand and drives success?

5 PPC Truths You Don’t Want to Hear

5 PPC Truths You Don't Want to Hear

In the world of Pay-Per-Click (PPC) advertising, every business owner and marketing manager dreams of soaring high and outshining competitors. However, the path to PPC success is often paved with hard truths that are crucial to confront. RLC Media, with our expertise in PPC and Conversion Rate Optimization (CRO), is here to guide you through these realities. Here are five hard truths about PPC that you need to face for a successful campaign.

1. Your Competition Has the Advantage

The stark reality is that your competitors, especially the established ones, likely have a significant advantage in PPC. They’ve invested time in refining their ad campaigns, enhancing their landing pages, and experimenting with ad copy and keywords. They also enjoy a better Quality Score. But don’t despair! You can level the playing field by deepening your understanding of PPC dynamics and leaning on the expertise of RLC Media’s campaign managers to optimize your campaign for better conversions and quality.

2. Most PPC Agencies Don’t Know What They’re Doing

It’s a bitter pill to swallow, but not all PPC agencies are created equal. Many use basic, outdated strategies that fail to yield the desired results. A successful PPC campaign requires continuous adjustment and a keen understanding of specific, goal-oriented metrics. When selecting a PPC manager, look for proven expertise, transparent practices, and a track record of success, qualities that RLC Media prides itself on.

3. High CPC Keywords: A Necessary Evil

Many business owners balk at the idea of paying high CPCs for certain keywords. However, these keywords are often the most effective in driving conversions. Lowering your CPCs might save money upfront but can reduce your ad’s visibility and effectiveness. Don’t shy away from high-bid keywords; instead, use a balanced approach that includes local, targeted keywords to maintain a reasonable CPC while not compromising on quality traffic.

4. Pay Per Click is Harder than You Think

Starting a PPC campaign might seem straightforward, but achieving optimal results is far more complex. Google AdWords, for example, offers a plethora of options and rules that can be overwhelming. Overlooking minor details can significantly impact your campaign’s success. For those not deeply versed in AdWords, partnering with a seasoned PPC manager like those at RLC Media can make a world of difference.

5. Your Website Isn’t That Good

A common oversight in PPC campaigns is neglecting the website to which the ads lead. Your website should be an effective sales tool, optimized for conversions. A poorly designed or outdated website can significantly hinder your campaign’s effectiveness. Partnering with skilled web designers, like those at RLC Media, can transform your site into a powerful asset in your PPC strategy.

Embracing the Realities of PPC

Facing these truths head-on is essential for any business owner or marketing manager looking to succeed in PPC. With the right approach and expert guidance from RLC Media, these challenges can be turned into opportunities for growth and success in the digital advertising space. Are you ready to confront these truths and transform your PPC campaign?