Month: April 2017

Get Higher Conversion Rates

The PPC Landing Page: 4 Tips to Get Higher Conversion Rates

Control landing page traffic through conversion rate optimization based on geography, engagement levels, and intent to drive higher conversion rates.

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conversino rates conversions ppc

What Is Quality Score

What is Quality Score?

Know the function of an above-average Quality Score and it’s relationship between your cost per click and cost per conversion.
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AdWords Quality Score RLC Academy What Is Quality Score

Keyword Updates You Should Know

AdWords: Exact Match Not Quite So Exact . . . Again

Close variants now include word reordering and function words in exact match type keywords.
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AdWords Exact Match Google

5 Simple Mobile PPC Ad Strategies

Assuming you already have a successful desktop search marketing strategy in place, it’s time to take a fresh look at your mobile PPC strategy. You’ll be able to find quick wins and overdue renovations.
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effective mobile design Mobile Design Mobile PPC mobile strategies

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