The PPC Landing Page: 4 Tips to Get Higher Conversion Rates
Control landing page traffic through conversion rate optimization based on geography, engagement levels, and intent to drive higher conversion rates.
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What Is Quality Score
What is Quality Score?
Know the function of an above-average Quality Score and it’s relationship between your cost per click and cost per conversion.
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Keyword Updates You Should Know
AdWords: Exact Match Not Quite So Exact . . . Again
Close variants now include word reordering and function words in exact match type keywords.
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5 Simple Mobile PPC Ad Strategies
Assuming you already have a successful desktop search marketing strategy in place, it’s time to take a fresh look at your mobile PPC strategy. You’ll be able to find quick wins and overdue renovations.
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