Amplify Your Brand, Elevate Your Success, Dominate Your Market
Digital Solutions and Real Results to Reach the true potential of your business
Digital Solutions and Real Results to Reach the true potential of your business
We are a full-service digital marketing agency dedicated to creating a successful online presence for our clients. We specialize in digital marketing, web design, and achieving consistent results that grow the bottom line for our clients. Our team comprises experts in all aspects of digital marketing, ensuring long-lasting relationships with our clients.
You need more data than just the number of new customers you gain each month. We track your customer’s journey from their first interaction with your business to the moment they become a paying customer to give you the data you need to optimize your marketing strategy for max growth.
It takes more than just one metric to determine success. Whether your product take 20 touches or 500 touches to generate a purchase, it takes effort from all your marketing channels to produces success and increase sales. That’s why we measure the growth of your company from a holistic point of view.
No matter what stage a prospect is at on their customer journey, we tailor specific content to reach them at the right time to help nurture them from a cold prospect to a warm one.
We measure how much it costs for your customers to go from first interaction to making a purchase so you know exactly how much is costs you to acquire new customers and determine growth trajectories.
Sometimes a small, initial purchase from a potential customer is the gateway to earning their trust. While the immediate returns might not offset the acquisition cost, the long-term value of a loyal customer vastly surpasses the initial investment. This is an important consideration that many agencies overlook.
Brand awareness metrics like traffic, page views, impressions, and clicks are one part of the story, and when they are analyzed as a part of the whole, they tell the story of how people discover you and eventually become your loyal customers.
Things like ROAS, CTR, Clicks, Impressions, and even Conversions are easily manipulated to look good in a siloed marketing channel, but these metrics alone fail to paint the whole picture of your marketing efforts.
Although brand traffic has it’s place, it does not measure business growth in and of itself. Paid traffic agencies will use brand campaigns to mask poor performance from outbound campaigns.
It’s easy to win a sale from warm users at the bottom of the funnel, but in order to grow your business you have to reach new users with a full funnel strategy. You need a CMO-level partner that will help you develop a message and a brand that nurtures overall growth for your business.
Insights from RLC Media’s Experts in Digital Marketing