Search Optimization Archives

What You Need to Know to Get a Google Featured Snippet

What You Need to Know to Get a Google Featured Snippet Getting traffic from Google means keeping up with its constantly evolving features. If you want to rank, you have to know how to optimize. And since 2014, there’s been a clear push from Google to deliver featured snippet results for more queries. Why are they so popular? It’s because

October 16, 2019 / SEO Talk

Social Media and SEO: 3 Ways To Boost Search Results

Social Media and SEO: 3 Ways To Boost Search Results You want as many eyes as possible on your website – whether your goal is to sell your products, promote your services, or, you know, provide the world’s best digital marketing. There are lots of ways to drive traffic to your site, but Search Engine Optimization (SEO) has long stood

October 2, 2019 / Organic, Search Engine Optimization, SEO Talk, Social Media Optimization

Is Your Average Cost Per Click High? Here’s How to Fix It.

Is Your Average Cost Per Click High? Here’s How to Fix It. Pay-per-click advertising is centered around the ability to lower CPC (cost-per-click) costs. In other words, if you’re able to pay less for a click, then your cost per conversion will also be less, right? The answer is definitely yes. But as PPC gets increasingly

September 20, 2019 / Digital Marketing, PPC, SEO Talk

5 Ad Ranking Questions Everyone Has For Google

5 Ad Ranking Questions Everyone Has For Google Paid search. Google Ads. Ad Ranking. You have questions, and we’ve got answers. Ad ranking is simple in nature, but finding ways to improve your ad rank is not. What moves, edits, or selections will improve your position, and which ones could potentially harm your ranking? Here’s everything you need to

September 17, 2019 / SEO Talk, Uncategorized

4 Rules for Creating Lead Generation Forms

4 Rules for Creating Lead Generation Forms A [FREE PRESS RELEASE TEMPLATE] made its way into the company email. The source was reputable. The content was intriguing (who knows how to write a professional press release anyway?). And the word “free” made it worth the extra click. All we had to do was provide a little information: ✔

August 12, 2019 / SEO Talk, Uncategorized

How to Write a Great Product Description

How to Write a Great Product Description How much do product descriptions actually impact the success of a product? One e-commerce study found that 20% of purchase failures are potentially a result of vague, unclear or missing product information. But aren’t professional photography and a clear title enough to sell? Every web-browsing human reads product descriptions every

August 2, 2019 / SEO Talk, Uncategorized

Why Does Direct Traffic Matter for Your Brand?

If you hop onto your Google Analytics account, you’ll notice a large chunk of traffic and conversions attributed to “Direct.” Getting traffic to your website is arguably the most difficult—and most important—task as a business owner, which is why it’s tempting to think that this traffic represents visitors who already know your brand or those who are responding to effective

July 27, 2019 / BUSINESS, SEO Talk

What is Duplicate Content and How Does It Affect SEO?

What is Duplicate Content and How Does It Affect SEO? Even very successful websites get stymied by duplicate content. Think of it this way: Every time you create three or four versions of one of your pages, you’re competing against yourself three or four times before the page even enters the competitive market of search engine results pages. People

July 1, 2019 / Search Engine Optimization, SEO Talk, Uncategorized

6 Ways Small Online Stores Can Compete with Mega-Retailers

The sheer scale of mega-retailers like Amazon is difficult to grasp. In 2018, Amazon was projected to earn almost 36 percent of US online sales. Despite their lesser share of the U.S. e-commerce market, eBay, Shopify and Squarespace have also carved out substantial businesses by partnering with retailers.

June 16, 2019 / Conversion Rates, E-Commerce, Uncategorized