5 Ways to Maximize a Tight Budget in AdWords
Use free advertising resources and account monitoring strategies to get the most out of your PPC ad spend.
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In-Market Audience Targeting
Google Expanding In-market Audience Targeting to Search
Marketers will be able to target users based on purchase intent signals in Search campaigns in multiple categories.
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Automated Bidding
The Case for Automated Bidding
If you’re looking to refine bidding in your PPC campaign, understand why automated bidding provides greater reliability and flexibility than that of a manual solution.
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Get Higher Conversion Rates
The PPC Landing Page: 4 Tips to Get Higher Conversion Rates
Control landing page traffic through conversion rate optimization based on geography, engagement levels, and intent to drive higher conversion rates.
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What Is Quality Score
What is Quality Score?
Know the function of an above-average Quality Score and it’s relationship between your cost per click and cost per conversion.
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Keyword Updates You Should Know
AdWords: Exact Match Not Quite So Exact . . . Again
Close variants now include word reordering and function words in exact match type keywords.
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Digital Remarketing – What It Is and How To Use It
What It Is and How to Use It
3 Challenges with Google Shopping Campaigns
Restructuring your Product Feed and strategy based on search queries can increase conversions without increasing your budget.
5 PPC Truths you Don't Want to Hear
And how you can overcome the obstacles that are keeping you behind a successful and rewarding AdWords Campaign
5 Steps Before Creating An Awesome PPC Campaign
Interested in jumping into a PPC campaign to start advertising your small business? You’ve come to the right place! Continue reading