Pay-per-click marketing is your chance to create effective, highly targeted ad campaigns. Your paid ads are the gateway between your customers’ needs and the solutions your business offers.
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Nearly three-fourths of online shoppers have been reported to leave a site without completing a purchase, sending cart abandonment rates as high as 80 percent, according to a Barilliance study.
SEO TALK TOPICS
The Case for Automated Bidding If you’re looking to refine bidding in your PPC campaign, understand why automated bidding provides
The PPC Landing Page: 4 Tips to Get Higher Conversion Rates Control landing page traffic through conversion rate optimization based
What is Quality Score? Know the function of an above-average Quality Score and it’s relationship between your cost per click
AdWords: Exact Match Not Quite So Exact . . . Again Close variants now include word reordering and function words
Assuming you already have a successful desktop search marketing strategy in place, it’s time to take a fresh look at
With the evolution of search engines and social media, examine how to more wisely invest time and resources in SEO
What It Is and How to Use It
Restructuring your Product Feed and strategy based on search queries can increase conversions without increasing your budget.
